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Since 10X Marketing Consultancy launched in April 2020, a lot has happened.

Shortly after our founder Talisa launched the business, she’d built up a large enough client base to invite Sophie on board. And now, just over a year later, we have a new full-time addition to the team! With Alison recently joining us, we thought it’d be the perfect opportunity for you to get to know our team members better. So, grab a cup of tea and let’s introduce you to the 10X Marketing team.

Introducing Talisa – Director

Talisa was raised by an entrepreneurial family. Her grandparents owned a farm, her dad owned his own business breeding birds of prey, and her mother ran a wholesale pet food business from home. She was surrounded by the grit and determination of running her own business and aspired to be her own boss.

When it came to studying at higher education, Talisa chose to study International Business Studies at Sheffield Hallam University but then focussed in her final year towards Global Marketing. She already knew she wanted a career in marketing, but Talisa wanted to make sure she had a broad set of business skills (for when she launched her own business!)

During university, Talisa ran her own business, Delaport Décor, selling Arabic home décor pieces. After building the business (and whilst completing a placement at Repton Medical), she decided to close the business to focus on her final year of university. In 2015, Talisa graduated with a 2:1.

After graduation, Talisa accepted a full-time job with Repton Medical, where she stayed for two years. During this time, she built her skills building creative content strategies due to a limited budget.

Next, Talisa moved to Martek Marine, where after seven months, she was promoted to Marketing Manager. She built a team and introduced new processes and systems to her new department. By March 2020, Talisa had decided to take the plunge and launch 10X Marketing.

As the company Director, a day in the life of Talisa usually involves a bit of everything, from networking, chasing new leads, sending proposals, managing clients, writing content, planning strategies and everything else that comes with running a business!

In between Talisa’s busy schedule, we asked her a few questions:

Talisa, what is something you do every day without fail?

  • Answer a million emails (slight exaggeration but that’s what it feels like!)
  • Review our Trello to-do list and make sure all client deliverables in the business are on track
  • Check-in with the team to see how I can help with their day

Is there anything you couldn’t live without to do your job?

Trello and the CRM platform Hubspot. Trello is what the team and I use to plan all our work, so it is essential.

Lastly, would you rather have a day without emails or meetings?

Emails – I love speaking with people in meetings! It’s even better when they are face to face over a coffee!

Introducing Sophie – Marketing Executive

Sophie loved to create growing up (you could usually find her making art, stories or even songs) so, from a young age, she knew she wanted to work within a creative industry. Fast forward to higher education, Sophie decided to study English Literature, Language and Creative Writing at Sheffield Hallam University, where she graduated with a First-class in 2016 (which is why, whenever Talisa or Alison need a piece of content proofreading – they go to Sophie! She is the queen of grammar).

After finishing university, Sophie worked for a few years in the property industry before undertaking a summer internship for a cookbook publisher. After toying with the idea of pursuing journalism and publishing as career paths, she finally decided to enter the world of marketing due to its broader scope.

Within the business, Sophie holds a Marketing Executive role, where she designs and implements content marketing strategies for clients and us here at 10X Marketing. Typically, you can find Sophie writing and designing captivating blog entries, email campaigns and evergreen lead magnets, as well as crafting keyword-rich website copy and writing social content that will capture the intended audience’s attention.

We asked Sophie the same set of questions to get to know her even better…

Sophie, what are some things you do every day without fail?

  • Social engagement for clients and 10X
  • Social content creation for 10X
  • Lots of research (often across a wide range of topics too: from aviation security and recruitment strategies, to graphic design and construction products!)

Is there anything you couldn’t live without to do your job?

Definitely the design platform Canva. But I would also have to say the social scheduling tool SocialBee. I love that I can easily change captions for specific profiles – big time-saver!

And finally, would you rather have a day without emails or meetings?

Unlike Talisa, I don’t have many meetings in the week, so I look forward to a friendly face. I would therefore have to say emails!

Introducing Alison – Marketing Executive

Alison is the newest member of the 10X Marketing Team and joined us at the beginning of September 2021.

Alison graduated from Sheffield Hallam University with a First-class degree in Marketing Communications and Advertising in 2020. She went on to do a marketing internship with a bean-to-bar chocolate company where she learnt exactly how chocolate is made. After her internship, Alison was self-employed for a year, and 10X Marketing was one of her clients! Before Alison started freelancing, it was a conversation with Talisa that helped her decide to take the risk and give self-employment a go.

Fast-forward to now, Alison is a Marketing Executive here at 10X, and like Sophie, you can usually find Alison researching, planning and writing compelling copy for our wonderful clients.

To get to know Alison better, we asked her the same set of questions that we posed to Talisa and Sophie.

Alison, what is something you do every day without fail?

  • Research and write a batch of social posts for a client
  • Brainstorm and plan content ideas for clients
  • Social engagement for clients

Is there anything you couldn’t live without to do your job?

Funnily enough, a pen and notebook. Whatever I’m writing (social post, blog post, or a lead magnet), I have to get the ideas out of my head and onto paper before I can work towards organising it and pulling it into a plan.

Lastly, would you rather have a day without emails or meetings?

Similar to Sophie – I don’t have many meetings either, and I enjoy chatting with clients! So, it’d have to be emails.

How the 10X Marketing Team can support you

And there you have it – hopefully, you feel as though you know the 10X team a little better!

If you know a business owner who would benefit from our help, why not send them this post to introduce them to the marketing team? Whether it’s support with your website, your social media content, or general marketing support, the team here at 10X Marketing would be happy to help.

As organic content marketing specialists, we can help you to boost engagement and nurture prospects into loyal customers with a highly targeted content marketing strategy. To find out more, click here.

 

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