Why do you need a lead magnet? The short answer, it gets your business valuable email addresses.
The long answer? A lead magnet is a valuable piece of content that your audience can download and read. It offers an incentive in exchange for their email address or other contact information.
When you have a customer’s email in your database, you can automate and nurture them throughout their journey and eventually convert them to a sale.
A lead magnet should be informative and bring knowledge to a customer; after all, they’re giving you their valuable email address, so you should return the favour.
You can create digital lead magnets in many forms, such as:
- Video Series
At 10X Marketing, we use our design and copy team to provide you with a lead magnet that will either educate, entertain or emote your audience, giving them the best reading experience possible. We can also design a landing page with a lead capture form which follows into an email lead nurturing sequence to turn your download into a lead. All of this can be automated and connected, so once you press “active”, it will run it all for you without you needing to make any manual intervention.
10X Lead Magnets