Persona Profile Template
A client persona is a semi-fictional representation of your ideal client based on a combination of market research, web analytics, and real data you gather from your existing client database.
Building a client persona gives you a greater understanding of your ideal client’s motivations, values and behaviour patterns, which helps your organisation tailor content, product development, and messaging to meet their specific needs and address their problems and concerns.
The number of client personas you create will depend on the size and nature of your business. If you’re unsure, it’s best to start with a small number and you can build up from there at a later date if needed.
How effective is your lead generation?
Right now, there might be hundreds or even thousands of people who are aware of your business, but until they engage with you in some way, they are not considered leads.
This begs the question: how do you turn a prospect into a sales-ready lead?
That’s where lead-generation comes in…
Whilst many businesses recognise the key role that lead generation plays in boosting revenue, they also say that creating an effective lead generation strategy is one of their greatest ongoing challenges.
To help you with this often overwhelming process, here at 10X Marketing we’ve created a 2-minute survey form which will ask you all about your current lead generation processes.