We wanted to share some simple ways you and your team can help amplify your company’s social media presence. These small actions can make a significant difference in expanding your organic reach and visibility.
Understanding the Importance of Organic Reach
Before diving into specific strategies, it’s crucial to understand why organic reach matters.
Unlike paid promotion, organic reach represents authentic engagement with your content. When your posts reach audiences naturally, they tend to generate more meaningful interactions and create lasting connections with your brand. Additionally, strong organic performance can enhance the effectiveness of your paid campaigns when you choose to run them.
Share Company Posts Strategically
The most direct way to boost your company’s social media presence is by sharing posts from your company page to your personal profile. Add your unique perspective or enthusiasm about the content – this personal touch resonates with your professional network, which may not yet follow your company page.
Leverage Employee Advocacy for Organic Reach
Your employees are your most valuable amplifiers. Each team member has a distinct network of connections, making every share multiply your potential audience exponentially. Encourage authentic sharing of company content that aligns with their professional interests and expertise.
Engage Through Meaningful Comments
Comments significantly impact content visibility, especially on LinkedIn. When team members leave thoughtful comments, posts are kept active in feeds for longer. Even simple, supportive responses can extend a post’s reach and spark meaningful discussions.
Grow Your Page Following Strategically
Build your company page audience systematically by:
- Having team members send page invites to relevant professional connections
- Focusing on potential leads and individuals who would genuinely benefit from your updates
- Avoiding mass invites that could dilute engagement quality
Platform-Specific Strategies
- Encourage employees to share updates about company milestones
- Have team members engage with company posts within the first hour of posting
- Use relevant hashtags to increase discoverability
- Share company posts to personal stories
- Have team members react to company stories from their personal accounts
Remember, authentic engagement always outperforms mechanical interactions. Focus on creating genuine connections and valuable conversations around your content.
Building a Sustainable Organic Reach Strategy
Remember that building organic reach is a marathon, not a sprint. Focus on:
Consistency
- Maintain regular posting schedules
- Ensure steady employee engagement
- Keep content quality high
- Stay active in relevant discussions
Authenticity
- Encourage genuine employee participation
- Share real company stories and achievements
- Engage in meaningful industry conversations
- Build genuine connections with followers
Innovation
- Experiment with new content formats
- Try platform-specific features
- Adapt to algorithm changes
If that all feels a little confusing, we’re happy to help! Just get in touch.
