Ever wondered why it is said that a picture is worth a thousand words?
Building a social media presence for your business has become an essential marketing tool which can provide you with endless opportunities to push your creativity forward and to make your brand stand out amongst your ideal customers. Content marketing in particular allows you to engage and speak directly with your audience through the power of visuals and effective copywriting.
When you plan and develop your marketing strategy, creating and using visual content to showcase the story of your brand is a vital process that can help strengthen the identity and the core values of your business. Recent studies have shown that people remember up to 65% of visual content even three days after consuming it, compared to just 10% of written content read.
It seems then that visuals truly do ‘speak’ louder than words.
However, as a business owner, you might feel pressured or afraid to introduce visuals to your social channels if you do not have the graphic design expertise or if you have never used visual content for your brand before.
According to digital marketer Adam Efroy, design and visual content represents the biggest challenge for 23.7% of content marketers. Visuals have a strong impact on your viewers’ perception of your brand, so if they are poorly executed, it can prevent you from getting your message across to your consumers.
Fortunately, visual content consistency is not so difficult to achieve nowadays as new and emerging creative marketing tools are becoming accessible to everyone. As a result, you do not have to become a graphic design expert in order to create meaningful pictures to illustrate your brand online.
Instead, simply use our 3 favourite creative marketing tools to help spark your creativity and create thumb-stopping visual content.
Let’s get started!
Creative Tool 1: Canva
When it comes to creating quick and effective graphics for your business, you won’t find an easier tool to use than Canva.
Canva needs to be your go-to online design platform as it allows you to create any type of professional graphic for your business. Templates range from social media posts, Instagram stories, LinkedIn banners, marketing brochures to business cards, logos and PDF presentations.
If templates are not your thing, you can create your own design from the ground up. In other words, whatever your marketing needs, you can design any image in a few minutes with a wide range of cool features at your fingertips.
Oh, and did we mention many of the templates are free?
In addition, if you want to benefit from more exclusive features such as scheduling your posts directly from the platform or a photo background remover, you can opt for a Canva Pro subscription.
Another great advantage is that you can create your brand kit on Canva, where you can upload or choose your own fonts, logos and colour scheme to build and represent your brand.
Creative Tool 2: Vyond
Your content marketing campaign will never get the best results without incorporating video content into your strategy.
Video marketing is one of the most versatile and exciting digital marketing tools right now that can bring more exposure and engagement to your online business. Not sure whether it will be effective for your business? Think again. Adding a product video on your landing page can boost conversions by 80% while also allowing consumers to gain trust and to emotionally connect with your brand.
However, even though producing videos is not the easiest nor the cheapest marketing channel, it is important to know that they don’t have to be perfect – it’s the content that truly matters.
Vyond’s online animation software allows your business to quickly create fun and budget-friendly animated videos to inform and inspire your audience in a unique way. Whether you’re creating social media videos, how-to tutorials or product explainers, Vyond is the friend you can rely on.
Similar to Canva, Vyond offers a wide range of templates and assets to choose from, along with the ability to upload your own fonts, logos, sounds and content so you can easily tailor your videos to different audiences. You can also choose between three visual styles, from contemporary, business friendly and whiteboard.
Let your creativity run free by creating your own characters and stories that will bring your products and, ultimately, your business to life.
Creative Tool 3: Lumen5
Lumen5 is a video software platform which lets you instantly turn text into video. In other words, it allows you to import texts from any of your blog articles or online resources and have them seamlessly integrated into a ready-made video for you.
Amongst its best features, Lumen5 offers you access to a large and free media library with stock images. It allows you to create videos at different resolutions ranging from 480 pixels to 1080 pixels. The best part? The software doesn’t require any editing skills or knowledge.
Additionally, the software allows multi-user login which is ideal for creating collaborative projects between more employees.
With a community of over 40,000 users, Lumen5 is slowly but surely shaping up to be one of the easiest and most efficient creative marketing tools that you must try out to help elevate your brand.
At 10X Marketing Consultancy, our mission is to help you build and promote a strong and easily recognisable brand through high-quality written and visual content.
Speak to a member of our team today to find out exactly how we can help your business achieve this.