Before we get started: A lead magnet is a free offer, like a template, checklist or resource, that you give away in exchange for a visitor’s email address. Lead magnets are powerful tools for growing your email list and generating leads.
But, creating an effective lead magnet is only half the battle – you also need to successfully promote it.
In this blog post, we’ll explore 5 key ways to promote your lead magnet so you can turn interested visitors into conversions and grow your list.
Create dedicated landing pages
Don’t send people straight to your lead magnet download. Instead, create dedicated landing pages that allow you to collect emails before handing over the resource.
Your landing page should have a compelling headline, details about the offer, social proof elements and an email sign-up form.
Take our 2024 Awareness Days Calendar landing page for example: https://10x-marketing.co.uk/resources/2024-awareness-days-calendar-free-download/
Run paid advertising campaigns
Personally, at 10X we don’t often dabble in paid advertising, but that doesn’t mean you can’t!
Consider running paid ads on platforms like Facebook, LinkedIn and Google to get your landing page in front of your target audience.
You can target specific demographics, interests and behaviours to reach people likely to convert.
Promote through content
Within your regular content, strategically promote your lead magnet.
For example, mention your new lead magnet in blog posts, podcasts and other content that your company creates (when relevant). You’ll notice that we’ve already done this in this blog…
Have a call-to-action that links to the landing page so you’re directing potential leads straight to where they need to be.
Use social media
Promote your lead magnet across all your social channels through posts and stories.
We find that it is best practice to share your lead magnet through content that introduces the resource and how it can help your audience. Take a look at our promotion for our B2B marketing checklist that we recently shared on Instagram.
Share snippets and more information on the resource to give people a preview and draw them in! (Plus, it’s always good to stress the FREE part; ask them, what are they losing?).
Post lead magnet strategy
A strong lead magnet paired with a strategic promotion strategy is key for growing your email list.
You’re lead journey doesn’t end there…
Getting visitors to opt-in to your lead magnet is only the first step. To gain loyal customers, you need to continue nurturing those leads through effective email campaigns after they sign up.
Here are some tips for nurturing leads post-opt-in:
- Send an immediate “welcome” email thanking them for subscribing and giving access to the lead magnet content.
- Schedule a series of follow-up emails to deliver additional value, like extra tips related to their download. Help them get maximum benefit from the resource.
- After a few days, send an email asking if they’ve had a chance to use the lead magnet and if they found it helpful. Ask for feedback.
- Offer customised product or service recommendations based on the lead magnet they opted for. Share how your offerings can provide even more value.
- Develop emails guiding leads through using the resource. Check if they need help applying the tactics and strategies in the magnet.
- Share customer success stories and case studies relevant to the lead magnet topic so leads see proof your product works.
- Finally, create emails that transition leads from the free magnet to becoming paying customers.
Use these proven tips to successfully convert visitors into customers and clients who you can continue nurturing through email campaigns. Don’t leave potential leads on the table – start promoting your resource today with 10X.
Interested in learning more about social media, marketing and taking your content to the next level? We have a wide range of FREE resources available to download. Click here to browse the list.
