As we move into a brand new year, I want to share with you my top marketing tools that will transform your marketing.

Whether it’s improved planning, automation, content creation or publishing, I have the perfect solutions which you can’t turn your back on.

Ready to generate more leads? Let’s get started.


Trello is my number 1 tool for marketing planning and organisation. At 10X Marketing, we plan all our marketing activity and daily tasks using this platform. Its user friendly, adaptable and most importantly reliable.

The platform allows you to create boards with specific team members. On these boards you can create lists and cards which can contain checklists, labels, attachments, comments and due dates. It’s the perfect way to keep all the team aligned on the tasks that need to get done collaboratively.

Trello allows you to keep track of everything. To-do lists, processes, workshops, creative ideas, meeting agendas and even vision boards. It also has a supporting app for your phone for when you’re on the go.

Want to know something even better? You can use it for FREE.

Here is a quick video overview


Next up is Canva, which is what I call the graphic design tool for dummies. It really is so easy, and anyone can create a fantastic image in minutes.

Canva allows you to create social media graphics, presentations, posters, documents and other visual content with ease. It provides a range of templates for you to use, and it offers a free and subscription-based service.

Here are a few of the benefits of Canva pro (subscription-based service):

  • Unlimited folders for your designs
  • Upload your own images
  • Create custom fonts and colours for your brand
  • Access to millions of photos, illustrations and templates
  • Scheduling platform for social media

Take your social media graphics to the next level using Canva.


Video is quickly becoming the king of content marketing. It’s not only versatile and engaging, but it provides a real-life picture of what’s going on. Plus it’s easy to share across multiple platforms.

Create videos for your business with Vyond’s animation software tool. From training to brand storytelling, it allows you to keep your audience engaged using the power of video. 

This animation platform allows you to create videos without the high cost of hiring a videographer. 


Do you publish blog posts frequently? If so, Lumen5 could be the perfect partner for repurposing. 

All you have to do is copy your blog link into the platform, and its AI-powered technology helps you create a video to enhance your message. Lumen5 enables you to storyboard your ideas, fit your content to a layout, and find music and visuals that enhance your message. 

You can showcase the content from your blog post in a video format with ease. 

Active Campaign 

Email marketing is still one of the top-performing marketing strategies. There is a multitude of email platforms out there in the market; however, my top favourite is Active Campaign

It offers a complete marketing automation platform which gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

Active Campaign offers one-on-one training, free migration, and a helping hand whenever you need it. It fully integrates with your website and allows you to engage, nurture and close your leads into sales. 


Posting your social media content day in and day out can be a time-consuming task. 

SocialBee is a platform which allows you to get back your time and feel confident that your social posts are still going out in the background. 

What I love about SocialBee is its ability to create evergreen content folders. You can categorise your content in SocialBee to get the best mix of content across all your social profiles. It also allows your to content recycle for your top evergreen content to save even more time. 

If you ever struggle to find the time to write your social posts, they even have a concierge service offering it for you. 


Otter is a new find of mine for 2020. 

This app allows you to record and generate notes from meetings, interviews, lectures and content ideas with its AI-powered assistant. 

I use this to record client meetings, so I’m fully listening in to what they are saying. I also use it to record content ideas and blog posts whilst out walking.

This app ultimately helps me save time and record important information as an audio recording or a text-based file. 

I’d love for you to share your top marketing platforms which you’ll be using in 2021.