LinkedIn is a powerful platform that, as a business owner, you need to be using.
The networking site is currently experiencing record levels of engagement and you should utilise all its features to ensure you’re capitalising on this surge in engagement and getting your message to your target audience.
LinkedIn is constantly developing and experimenting with new ways of working, but two additions to the site which show no signs of slowing are Articles and Newsletters.
LinkedIn Articles are a way of sharing long-form valuable content with your connections and the wider community on the site.
By sharing insights, updates or tips on your area of expertise, you’ll demonstrate that you and your brand is an expert in your industry, building trust and keeping you at the front of your target audience’s minds so when they come to make a purchase, they’ll come to you.
We have a wide range of ways to leverage LinkedIn Articles’ to their full potential, from repurposing existing blogs to writing specialised content specifically for the site. Book a call to find the right solution for you.
Another form of native content on LinkedIn is Newsletters. Similar to an email newsletter, this long-form piece of content is hosted on the site, and your connections receive a push notification when you publish your first piece (making it too good of an opportunity to miss!) Your connections are invited to subscribe to the Newsletter and are notified every time you publish a new edition.
Ideally, you’d have the email address of every prospect or potential customer so that you can send your newsletter direct to them, but unfortunately, this isn’t the case. But with LinkedIn Newsletters, you can break down these barriers and reach a wider community of potential customers.
We can work to repurpose existing email newsletter content every month to update your LinkedIn connections. Or, if you don’t already do newsletters as part of your marketing strategy, we can create content, especially for the platform and publish them. To discuss the best option for you, get in touch.