Getting your business online is crucial for its success.
An online presence allows you to reach more customers, be easily discoverable and establish credibility for your brand. Here are some tips to help you get your business online quickly and affordably.
Set up a website
The first step is creating a website to establish your online presence. You don’t need coding skills or expensive web developers to do this nowadays.
Simply pick a template, add your branding, content and products/services, and you’re good to go. Your site can be live in just a few hours!
Looking for something a little more complex and professional? We’ve got the connections you need; just get in touch.
Optimise for SEO
You need to be findable on search engines like Google for customers to locate your business online.
Search engine optimisation (SEO) improves your rankings so you show up higher in results. Include relevant keywords in headlines, content and image titles. Even smaller details like using alt text for images and claiming your Google My Business listing can make you pop up in top results easier.
Leverage Social Media
Promote your brand and content on social networks like Facebook, Instagram and X. Create business pages and be active in posting updates, photos, videos and deals.
Use hashtags and keywords so followers can find you and make sure to share your expertise through educational content.
Respond to comments and questions to engage followers in your content, bringing attention to your brand and don’t forget to encourage people to visit your website.
Focus on Email Marketing
Collect email addresses to build an email subscriber list. A great way to do this is to offer a lead magnet (something we can create for you!), such as a free resource in exchange for emails.
Send regular newsletters with valuable content or maybe just company news to establish trust and maintain relationships with potential customers/clients.
Promote your products, events and blog posts through these emails, personalising subject lines and content with merge tags.
Launch a business blog to share insights, tips, behind-the-scenes and expertise.
Blogging boosts your organic traffic and helps establish authority in your niche. Make sure to promote posts through your social media platforms and share those blogs!
If you can, guest post on relevant blogs and link back to your site – this is a great way to drive traffic.
Getting your business online requires an investment of time and effort. But going online opens a world of possibilities for reaching customers and growing your business.
If you need help with your digital marketing strategy, our team of experts at 10X handle it for you – from building your brand to managing blogs and everything in between.
Let us do the hard work while you focus on your core business. Reach out today to get a free consultation!